What is a brand?

A brand is a name the product is sold under on your site. For example, Nike.

Your Shopify vendors are pulled as brands to Apimio‘s PIM software.

How can I create a new brand?

  1. To create a brand, go to Products > Brands
  2. Click the Add Brand button on the top right corner.
  3. Enter in your Brand Name (you can change this any time), and click Save.
  4. You can now start assigning brands to different products. Assigning brands to each product makes it easier to filter your products and share data with different channel partners.
  5. You can edit the name of your brand by clicking the blue icon opposite each brand. 

Updated on January 18, 2022

Was this article helpful?

Related Articles