Product Attributes

Product Attributes are characteristics of a product that are required to be filled out when adding a new product to your Apimio account. The pre-listed attributes consist of the product name, SKU, cost price, retail price, BARCODE, weight, category, brand, product type, and the product’s images. You can add custom attributes in the Custom Attributes section of your dashboard and assign those to different Product Types. In this section, we’ll go over what each product attribute means.

1. Product Name

Consumers find your products through the Product Name. These should be clear, concise and give away sufficient information about the product just through the title.  

Product Name cannot exceed 250 characters

2. Product Images: 

Product Images help customers visualize your product when they can’t actually touch or feel the product.

The product images you upload must meet the following requirements: 

  • Resolution should be 1080px*1920px.
  • Size should not exceed 200kb.
  • Supported formats include JPG, PNG, and JPEG.
  • Image should be square.
3. SKU

An SKU (Stock Keeping Unit) is a unique alphanumeric number assigned to each product to help you keep track of your inventory. These are mostly based on various characteristics of the products, and are broken down into classifications and categories. 

One SKU can only be used for a single product, therefore it can never be repeated. 

4. Cost price

Cost prive is the price manufacturers charge the retailers for their products.

5. Retail Price : 

Retail price is the manufacturer’s suggested price for the product to be sold to the final consumer. 

6. BARCODE:  (ISBN, UPC, GTIN, etc.)

A barcode is a machine-readable form of information on a scannable, visual surface. The barcode is read by using a special scanner that then transmits the data onto a database to keep track of inventory. Barcodes come in many forms and different countries and companies use different barcodes for their products. We’ll discuss a few of them here: 

GTIN (Global Trade Item Number) is an internationally recognized system for identifying products. It has brought together several systems to ensure they all adhere to a common structure. The types of GTIN that currently exist include:

  • ISBN – International Standard Book Number
  • UPC – Universal Product Code

ISBN (International Standard Book Number): An ISBN is essentially a product identifier used by publishers, booksellers, libraries, internet retailers and other supply chain participants for ordering, listing, sales records and stock control purposes. The ISBN identifies the registrant as well as the specific title, edition and format.

UPC (Universal Product Code): The purpose of a UPC code is to allow consumers to identify special product features, like its size or color when an item is scanned at checkout. UPCs enable accurate and efficient product tracking from production to the distribution process. 

MSI Plessey (Modified Plessey): These are barcodes used for inventory management in retail environments, such as labelling supermarket shelves. They’re also used across warehouses and other storage facilities to support accurate inventory checking. 

Two-dimensional (2D): 2D barcodes systematically represent data using two-dimensional symbols and shapes. They are similar to a linear 1D barcode, but can represent more data per unit area.

QR codes are most often used in tracking and marketing initiatives, such as advertisements, magazines and business cards. They are flexible in size, offer a high fault tolerance and have fast readability, though they can’t be read with a laser scanner. 

7. Weight:

This attribute lets the consumer know how much the product weighs. The weight can only be listed in pounds (lbs). 

8. Category:

Categories allow you to organize your products. These categories can be based on your product’s functionality, demographics, customer needs or preferences. To find out how to create new categories, see our guide on Categories. 

9. Brand: 

This attribute allows you to identify your product line.

10. Product Type

Under this, you can create a custom Product Type with attributes dedicated to your product. Every time you choose this product type for any new products that you add, it will automatically update the attributes according to information provided by you for the Product Type. 

11. Variants 

When shopping online, you’ll see that the same product is available in different sizes, colours, materials, price points and other attributes. These options are known as product variants. 

  • You can only add two variants for each of your products. These can be any variants of your choice. For example, if you’re adding a clothing item, your two variants can be Size and Colour. However, if you’re adding a laptop, your two variants can be RAM and Screen Size. You must also assign a unique SKU to each variant. 
12. Custom Attributes

Custom Attributes allow you to add unique attributes to existing Product Types. For example, one Type that you may have is a Mobile Phone. If you wish to add custom attributes to this product such as Secondary Display for your Mobile Phone listing, you can do this through custom attributes. See our guide on Custom Attributes to understand how.  

13. SEO Fields

For each product that you upload, you’ll have to fill out SEO Fields. These include the META Title, META Description, and the META Keyword. Let’s go over what each of these are and why they’re important.

META Titles: Also known as Title tags, these are the titles used by search engines and visitors to understand what any given page on your website is about. This is the text you’ll see at the top of your browser. Title tags are supposed to be as concise and accurate as possible. 

META titles are critical to giving users a quick insight into the content of their search result, and how it’s relevant to their query. It’s often the primary piece of information used by visitors to decide which information to click on, hence, these must be of high-quality. 

META Description: This is an HTML attribute that provides a concise description of your product next to its META Title. It explains to search engines and searchers themselves what your page is about. 

META description is extremely important for click-through rate. A compelling META description could entice visitors to click on your link to view your product and learn more about it.

META Keyword: META keywords are another type of META tags that appear in the HTML code of a web page. These allow search engines to know the topic of your page. The keywords that you use must always be relevant to the content of your page, otherwise they won’t add any value to your content. 

Once you have filled out all the fields that we outlined above, click the Save button on the bottom-right corner of the page, and your product will be saved.

Updated on January 6, 2021

Was this article helpful?

Related Articles